YITSO HIMA - CHARU Designer Brand
Nomadic Sustainability
To ensure that the Himalayan culture is passing on modern trends, we are dedicated to using contemporary thinking and design to inspire pastoralists and youth.
Aiming to promote fair trade in the Himalayan region, we establish our own designer brandIn order to support sustainable development in Tibetan pastoral areas, we redesign the traditional handicraft products.
BRANDING
YITSO HIMA & Kavajian
Kavajian Carpet Factory
The promotional video for the products of the Lhasa Kavajian Tibetan Carpet Factory was planned and shot by the founder of YITSO HIMA.
This set of photos has been featured in several renowned media outlets, including National Geographic, Tibet Tourism, Tibet Geographic, and Traveler Weekly.
YITSO HIMA & Ziwu
Handmade Creative Products
Wuzhi, one of the designers and founders of YITSO HIMA, has worked as a public welfare designer for the Tibetan social enterprise Ziwu brand.
She has been involved in product design and promotional planning.
Ziwu's products won the Gold Award at the 2017 Chinese Characteristic Tourism Commodity Competition.
Charu & Tashi Pentsok
CHARU no Nen - Ancient Tibetan Incense
Gyasi Phuntsok's forefathers from ancient times to worship and worship nature, that all the good are originated from nature, every year in March summer local residents with incense burning way to sacrifice and offerings to nature. Long-term incense offerings have a meditative effect, can prevent colds and infectious diseases, purify the air, relieve mental tension, reduce neurotic headaches, improve the quality of sleep and so on.
YITSO HIMA & CARVER
Handmade Stone Carvings In in Zeku, Qinghai
Stone is one of the oldest substances on earth.
Artisans have been using the art of stone carving for centuries.
They use centuries of stone carving skills to carve ancient and dynamic designs.It is a prayer and a blessing for time.
YITSO HIMA & Lurong Wangshuk
Handmade Black Ceramic Incense Holder
Intangible Cultural Heritage of China
YITSO HIMA & Bama County, Guoluo Prefecture, Qinghai Province
Handmade Black Ceramic Mug
Charu & Thaly
Handmade Wool Tibetan Sock Boots
All of Thaly's work comes from the hands of women in Sanjiangyuan, Yushu Prefecture, Qinghai Province.
Our original intention and goal is to pass on traditional Tibetan craftsmanship, and to use sustainable innovation to give the women of Sanjiangyuan the option to stay in the countryside.
YITSO HIMA & Painted Furniture in Chenduo County
Mineral Painted Jewelry Storage Box
YITSO HIMA & Rimou Studio
Hand-painted Thangka
400 years ago, Master Langkajie created the unique Langkajie style of painting.
It is a unique style of Tibetan painting that combines Eastern and Western painting techniques with Chinese and Tibetan aesthetics.
It is now in its 10th generation.
It heals us
Under the Feet of Rex
Hiding a few odd, playful and unique lions
The cutest lions
Each expressive lion representsthe artist's millennial sense of humour
Natural Ore Fuel
The pigments used in painting come from natural ores
They are crushed and repeatedly sieved to obtain a powder
The powder is dissolved in water and poured over and over again
The pigment settles as it is poured
YITSO HIMA & Sonam Yangchen
Tibetan Paper and Tibetan Calligraphy
YITSO HIMA & Tsokhri
Tibetan Card Weaving
It utilizes perforated cards to control the sinking and floating of the warp threads by choosing between the front and back.
Tsokhri is located in the Yangtze River source area of the Sanjiangyuan, which is the Core Reserve in Yushu Prefecture, Qinghai Province.
The average age of the pastoralists in the Tsokchi Cooperative is 60 years old.
They were the first pastoralists to protect wildlife and the environment.
The Conservancy has invited textile experts and designers to train pastoralists in Tsokhri village.
We have designed belts, hair bands, camera straps, backpack straps, bracelets, sutra buckles and other products.
We hope that through the re-design of the traditional craft of card weaving, we can help the nomadic pastoralists in the community to realize the sustainable development of nomadic culture.
We give new life to dead traditions and crafts.
