Charu is transliterated from Tibetan word ཆ་རུ (meaning "link"), a wooden button on the black yak tent. It also can be regarded as a symbol of traditional nomadic culture.
By inspiring farmers, nomads and youngsters with contemporary mindset and design, Charu devotes to inherit Tibetan culture in this modern age and encourage fair trade with original brand manufacturers. Empower sustainable development of Tibetan farming and nomadic areas by redesigning the traditional handicrafts and community specialties. Preserve disappearing cultural heritages in local museums and provide voice to the most ordinary people through our media platform.
Charu's Sub Brands
Co-Founders | Director of Design
Wuzhi
As co-founder, a designer and museum curator, Wuzhi has been actively involved in the establishment of multiple Tibetan brands in a philanthropic capacity.
Since 2010, she has devoted herself to philanthropic projects such as the preservation of Tibetan handicrafts and the sustainable development of the Sanjiangyuan environmental protection community.
In 2017, she co-initiated the Sanjiangyuan Designers’ Alliance philanthropic project, inviting a dozen designers to provide philanthropic training to more than 10 Tibetan handicraft cooperatives.
Co-Founders | Product Director
Bao Tingting
As a shareholder, brand designer, and marketing operation director of CHARU, Tingting is committed to the sustainable development of nomadic communities and charitable education aid in Tibet.
She has over 10 years of experience working on Tibetan philanthropic projects and is also a philanthropic designer in the Sanjiangyuan Designers’ Alliance.
Co-Founders | Shareholder
Arik
A Tibetan female entrepreneur, founder of AR Tibetan Cuisine, and the first person to introduce Tibetan cuisine to urban areas in eastern Tibet. In recent years, she has provided free culinary training to schools in Tibetan regions, nurturing talent in Tibetan culinary arts. She focuses on the culture of healthy Tibetan dining, along with the collection, research, and discovery of Tibetan ingredients. Her efforts have set an example for many young Tibetans and created numerous employment opportunities. Additionally, she was among the earliest investors and supporters of CHARU.
Co-Founders | Qinghai Project Manager
Jiangcuo
As an inheritor of stone carvings, he is committed to promoting the culture of handicrafts and craft expeditions in the Himalayan region.
Gold Social Enterprise Certification
China Charity Federation
China's Most Promising Social Enterprise Top20
The only organization selected in the field of culture and creativity
100 Artistic Practices for Beautiful China
Certified Excellent Social Enterprise in China
