YITSO HIMA

YITSO HIMA

The Ancient Name of the Sacred Lake -Manasarovar

ཡིད་མཚོ། - Yitso, is an older Tibetan name for Mapam Yumtso. ཡིད། (yid) means mind or inner awareness. མཚོ། (mtsho) means lake. Together, Yitso can be understood as "the lake of the mind." Its Sanskrit association is often understood as a moment of deep feeling or awakening. Through jewellery, Yitso draws inspiration from the landscapes, cultures, and visual traditions of the Himalayas.

As a brand under Charu, Yitso - not a traditional handicraft project, its revenue supports long-term cultural and environmental initiatives across the plateau.

Raw Turquoise

Our jewelry is made with only pure silver and natural turquoise. Through thousands of years of inheritance, Tibetans have held a deep affection for turquoise, regarding it as one of the Seven Treasures. It is revered as a soul-protecting stone.

Each piece of turquoise carries its own natural veining, a singularity bestowed by nature. As raw turquoise is worn, it is nurtured by time and contact with the body, deepening its hue into a greener tone, warm and lustrous like jade, becoming a one-of-a-kind protector that belongs only to you.

Plateau Hands Weave the Wide Land

Our fabrics are all made from precious yak cashmere and wool from northern Tibet, Which are known as treasure of snowlands. It carries reverence for nature - natural, healthy, and sustainable.

The basic tools are needles and yarn. Tibetan women craft complex ribbed fabrics.They have mastered a rare pile-knitting techniquewhich cleverly utilizes wool's lofty and insulating nature. Each piece holds hours of quiet work.One of a kind. Warmed by the hands that made it.