Charu comes from the Tibetan word ཆ་རུ།, meaning "to connect."It is also the name of a small wooden fastener used on traditional black tents of nomadic communities. Under Charu are several independent brands:
Yitso, inspired by Himalayan jewellery traditions; Sayol, dedicated to plateau carpets; Thathaly, focused on knitwear; and Saso, centered on black pottery.
Through fair trade, we support livelihoods rooted in pastoral culture. Through local museums, we help preserve cultural traditions at risk of disappearing. Through storytelling and media, we share voices that are often overlooked. Our work is modest, but our commitment to this place remains. We are not one, but millions.
Charu's Sub Brands
Co-Founders | Director of Design
Wuzhi
As co-founder, a designer and museum curator, Wuzhi has been actively involved in the establishment of multiple Tibetan brands in a philanthropic capacity.
Since 2010, she has devoted herself to philanthropic projects such as the preservation of Tibetan handicrafts and the sustainable development of the Source of the Three Rivers environmental protection community.
In 2017, she co-initiated the Three-River -Source Designer Alliance philanthropic project, inviting a dozen designers to provide philanthropic training to more than 10 Tibetan handicraft cooperatives.
Co-Founders | Shareholder
Arik
A Tibetan female entrepreneur, founder of AR Tibetan Cuisine, and the first person to introduce Tibetan cuisine to urban areas in eastern Tibet. In recent years, she has provided free culinary training to schools in Tibetan regions, nurturing talent in Tibetan culinary arts.
She focuses on the culture of healthy Tibetan dining, along with the collection, research, and discovery of Tibetan ingredients. Her efforts have set an example for many young Tibetans and created numerous employment opportunities. Additionally, she was among the earliest investors and supporters of CHARU.
Co-Founders | Product Director
Bao Tingting
As a shareholder, brand designer, and marketing operation director of CHARU, Tingting is committed to the sustainable development of nomadic communities and charitable education aid in Tibet.
She has over 10 years of experience working on Tibetan philanthropic projects and is also a philanthropic designer in the Three-River -Source Designer Alliance.
Co-Founders | Qinghai Project Manager
Choeying Gyamtso
As an inheritor of stone carvings, he is committed to promoting the culture of handicrafts and craft expeditions in the Himalayan region.
Project Lead of Thathaly
Droma (སྒྲོམ་མ།)
Droma, comes from a family with a long tradition of craftsmanship. For generations, her family has been dedicated to Tibetan garment making, stone carving, clay sculpture, and other traditional crafts. Since 2023, she has taken responsibility for the management of Thathaly, growing alongside the brand while exploring ways to bring local craftsmanship together with contemporary aesthetics.
Through her work, she aims to support the continuation and renewal of Tibetan traditional crafts, while creating employment opportunities for women in the Three Rivers Source region, helping them increase their income and choose to remain in their hometowns.
Project Lead of Saso Black Pottery
Me Spre’u (མེ་སྤྲེའུ།)
Me Spre’u, project lead for the handicraft development program in the Three Rivers Source region, has been deeply rooted in the local community through his ongoing work. During this time, he has lived and worked closely with women artisans engaged in traditional crafts, building relationships that have grown into deep bonds of trust and friendship. He is dedicated to supporting the promotion and distribution of their handmade works.
Through the skills they cherish, these artisans are gradually exploring a sustainable way of life in harmony with nature, rooted in the land of the Three Rivers Source.
Gold Social Enterprise Certification
Charity Federation
China's Most Promising Social Enterprise Top20
The only organization selected in the field of culture and creativity
100 Artistic Practices
Certified Excellent Social Enterprise
