Charu comes from the Tibetan word ཆ་རུ།, meaning "to connect."It is also the name of a small wooden fastener used on traditional black tents of nomadic communities. Under Charu are several independent brands:
Yitso, inspired by Himalayan jewellery traditions; Sayol, dedicated to plateau carpets; Thathaly, focused on knitwear; and Saso, centered on black pottery.
Through fair trade, we support livelihoods rooted in pastoral culture. Through local museums, we help preserve cultural traditions at risk of disappearing. Through storytelling and media, we share voices that are often overlooked. Our work is modest, but our commitment to this place remains. We are not one, but millions.
Charu's Sub Brands
Co-Founders | Director of Design
Wuzhi
As co-founder, a designer and museum curator, Wuzhi has been actively involved in the establishment of multiple Tibetan brands in a philanthropic capacity.
Since 2010, she has devoted herself to philanthropic projects such as the preservation of Tibetan handicrafts and the sustainable development of the Source of the Three Rivers environmental protection community.
In 2017, she co-initiated the Three-River -Source Designer Alliance philanthropic project, inviting a dozen designers to provide philanthropic training to more than 10 Tibetan handicraft cooperatives.
Co-Founders | Shareholder
Arik
A Tibetan female entrepreneur, founder of AR Tibetan Cuisine, and the first person to introduce Tibetan cuisine to urban areas in eastern Tibet. In recent years, she has provided free culinary training to schools in Tibetan regions, nurturing talent in Tibetan culinary arts. She focuses on the culture of healthy Tibetan dining, along with the collection, research, and discovery of Tibetan ingredients. Her efforts have set an example for many young Tibetans and created numerous employment opportunities. Additionally, she was among the earliest investors and supporters of CHARU.
Co-Founders | Product Director
Bao Tingting
As a shareholder, brand designer, and marketing operation director of CHARU, Tingting is committed to the sustainable development of nomadic communities and charitable education aid in Tibet.
She has over 10 years of experience working on Tibetan philanthropic projects and is also a philanthropic designer in the Three-River -Source Designer Alliance.
Co-Founders | Qinghai Project Manager
Choeying Gyamtso
As an inheritor of stone carvings, he is committed to promoting the culture of handicrafts and craft expeditions in the Himalayan region.
Gold Social Enterprise Certification
Charity Federation
China's Most Promising Social Enterprise Top20
The only organization selected in the field of culture and creativity
100 Artistic Practices
Certified Excellent Social Enterprise
